GRAND RAPIDS, MI, April 15, 2025 — YARDHAUS® has entered into a partnership with Blue Flame Thinking, a leading provider of digital marketing services and marketing program management for the commercial launch of the YARDHAUS® Pillar Pro™ Deck System.

The Pillar Pro™ Deck System, unveiled earlier this year, is an innovative approach to tailoring an outdoor living space such as a homeowner’s deck. It unlocks the opportunity to customize the space above the railing.

Blue Flame Thinking is an expert in the design, development and deployment of digital marketing services for manufacturers that sell commercially.

“Blue Flame Thinking’s expertise and demonstrated track record with clients in the building products market, including local Grand Rapids powerhouse UFP, make them the ideal fit for YARDHAUS,” said Michael Carpenter, CEO of YARDHAUS.

“YARDHAUS is a natural fit for Blue Flame Thinking. Their position in the B2B space, combined with a dynamic sales and distribution model, aligns perfectly with our strengths as an agency. We’re excited to come alongside them as an agency partner to support YARDHAUS as they grow and evolve,” said Josh Stauffer, CEO & President, Blue Flame Thinking

About Blue Flame Thinking:

Blue Flame Thinking is a Midwest-based digital marketing agency that partners with B2B organizations navigating complex sales and distribution channels. With over 60 years of experience, we bring a deep understanding and empathetic approach to solving marketing challenges in industries such as advanced manufacturing, energy, and automation. Our blend of strategic insight and a “get-it-done” attitude has helped us build lasting relationships—often spanning decades—with our clients.

About YARDHAUS:

At YARDHAUS, we design, engineer, and manufacture premium and innovative outdoor living solutions for discerning homeowners, builders, landscape architects, and outdoor living professionals.

For Information:

Learn more about YARDHAUS’ industry-leading products at yardhaus.co, or email us at service@yardhaus.co YARDHAUS is a registered trademark.