YARDHAUS PRESS RELEASE
FOR IMMEDIATE RELEASE
YARDHAUS® UNVEILS THE ARCHITECTURE OF AMBIANCE™
Redefining Outdoor Design Through the Principles of Architectural Lighting Design
Summary:
YARDHAUS introduces The Architecture of Ambiance — a design philosophy and product vision redefining outdoor spaces through the principles of Architectural Lighting Design. Built on the belief that ambiance comes from definition — that a subtle overhead layer can turn open air into architecture — YARDHAUS positions itself as the category leader in modern outdoor lighting infrastructure, blending architecture, ease, and atmosphere to inspire a new way of living outside.
Grand Rapids, MI — Nov 12, 2025 — YARDHAUS, the design-led manufacturer behind the pioneering Pillar Pro™ system, today announced a new vision for outdoor living: the Architecture of Ambiance. Built on YARDHAUS’s concept of Lightweight Outdoor Infrastructure™ (LOI), the company is redefining how modern backyards are designed, built, and enjoyed through the lens of Architectural Lighting Design — putting light where it defines, not confines.
Outdoor design is moving upward. Yardhaus’ Architecture of Ambiance captures that momentum—structure for atmosphere, architecture for light.
“Ambiance isn’t about enclosure — it’s about definition,” said Michael Carpenter, Founder of YARDHAUS. “The moment you create a subtle overhead layer, a space shifts from open to intentional. It doesn’t need walls or a roof; it just needs a hint of enclosure that signals belonging — that quiet cue that says, this is where people come together.”
YARDHAUS amplifies ambiance through intentional Architectural Placement, bringing lighting back to its rightful place above the space it defines. The company doesn’t make lights — it builds the infrastructure system that holds them. Each modular post and connection point is engineered to transform any outdoor area into a defined architectural zone, installing in as little as 90 minutes with just a drill.
“Good lighting isn’t about brightness; it’s about placement,” Carpenter added. “Pergolas get it right — their lights are overhead. We designed YARDHAUS to give every homeowner that same experience without the bulk or build. It’s how you dial up ambiance with design, not just electricity.”
Pergola companies have known it for years — lighting is the number one add-on because overhead light defines atmosphere. YARDHAUS brings that same architectural logic to every outdoor space — without the cost, weight, or visual heft of traditional structures.
“We think of YARDHAUS in the same way architects think about a catenary curve — structure serving beauty,” Carpenter continued. “It’s strong because it’s simple, and beautiful because it’s honest. That’s the philosophy behind our Lightweight Outdoor Infrastructure: architecture that’s permanent enough to inspire, and light enough to live with.”
Most deck lighting today is purely functional — it helps you see the ground, not each other. It’s designed to keep you from tripping, not to create connection. The best lighting has always been overhead. Overhead light defines atmosphere — it’s the layer that turns outside into space.
YARDHAUS builds the structure that makes that possible. By introducing Lightweight Outdoor Infrastructure, the company enables homeowners to safely and beautifully mount overhead lighting anywhere — no heavy footings, no fixed construction. It’s not lighting. It’s Architectural Lighting Design — structure in service of atmosphere.
“We hold the lights, so you can share the moment.™”
Even in the off-season, YARDHAUS is seeing unprecedented engagement across social channels. Over the past 30 days, its content has reached 36,000+ people and earned more than 50,000 video views with an audience engagement rate above 36% — over ten times the design-industry average. Despite cooler weather and seasonal slowdowns, the data proves the idea of owning your overhead is resonating year-round with design-minded homeowners.
What began as a DIY experiment in pursuit of better backyard lighting has grown into a quiet design movement — earned momentum from real homeowners and professionals who want to elevate their outdoor spaces without construction complexity. YARDHAUS has partnered with [Sprout Studios / insert partner name] to evolve its systems into modern, modular frameworks for the next era of outdoor architecture.
The Architecture of Ambiance isn’t a tagline — it’s a blueprint for how people now approach exterior design: minimal, modular, and meaningful. Each install becomes proof that simplicity, craftsmanship, and Architectural Lighting Design can transform an evening.
“People are realizing that ambiance isn’t an accessory — it’s architecture,” Carpenter said. “When you can install structure and atmosphere in under two hours, for a fraction of the cost of a pergola, that’s ownership. That’s the future of outdoor living.”
YARDHAUS calls this new approach Lightweight Outdoor Infrastructure (LOI) — engineered systems that give homeowners control over their overhead layer. The company’s message is clear: Own Your Overhead.
About YARDHAUS
YARDHAUS is a design-led manufacturer redefining outdoor living through Architectural Lighting Design. Based in Grand Rapids, MI., YARDHAUS designs and produces modular, architectural systems that hold outdoor lighting and define modern exterior spaces. The company’s flagship product, Pillar Pro, installs in under 90 minutes and creates a flexible foundation for lighting and connection.
It holds the lights, so you can share the moments.
Learn more at https://yardhaus.co
Press Contact
Michael Carpenter
Founder
YARDHAUS
michael@yardhaus.co
For product images, design assets, or interview requests, contact michael@yardhaus.co